SAY HELLO TO XOMAD GLOBAL INFLUENCE. LOCAL IMPACT.

NIVEA FOR MEN's Look Like You Give a Damn Project

3 Month Nivea For Men Re-Cap Video

WHO WE ARE

WHAT WE DO

OPPORTUNITIES

Xomad cultivates armies of digital and real-world influencers around brands and their messages.

Does your brand desire hundreds of millions of friend-to-friend and influencer endorsements? Send us an e-mail.

Xomad is a new media marketing agency specializing in enhancing brand affinity and awareness via a carefully cultivated network of digital influencers reaching tens of millions.

ABOUT

DOES YOUR BRAND NEED ATTENTION?

What if your brand could garner millions of monthly, quantifiable endorsements across multiple markets from networks of local trendsetters and influencers, using both Facebook and Twitter and "real world" connections, to spread the word about how cool your brand is? And, what if you could accomplish this with a fraction of the necessary budget by collaborating with other high-profile brands?Xomad is a new media marketing agency. We specialize in enhancing brand affinity and online word of mouth by engaging and collaborating with the Social Media Savvy/Digitally Affluent. Our carefully cultivated network creates digital conversations that positively impact brand awareness and messaging while touching tens of millions of online users. These users look to our network of online Gatekeepers, Tastemakers and Social Mavens as the ones setting The Curve, defining The Trends and keeping them In The Know.Xomad brings digital amplification and real people endorsements. Impressions and digital eyeballs don't translate directly to sales. Endorsements from friends and local trendsetters carry far more impact. Xomad deploys networks of tastemakers who share a true affinity with your brand to generate buzz and get your messages out to their millions of friends and followers.
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ACTIVATION STRATEGIES

Xomad can cultivate networks in various ways to get your messages out naturally and organically. Various ways weve mobilized the digital and social elite on behalf of our clients include: Branded, recurring events like Blackberrys BBM Lounges or the Nivea For Mens Look Like You Give a Damn Events- We develop tasteful brand integrations that provide great content for our digital influencers to disseminate. For example, at the BBM Lounge patrons use their Blackberrys BBM service to order champagne, while at the Nivea For Men events, influencers could get a shave while being treated to Nivea products and the NFM Look Like You Give A Damn lifestyle.Programs built around your assets like NIVEA's 2011 RIhanna Tour Sponsorship or the 100 Year Blue Boat celebration in Germany.- We can deploy our digital influencers to leverage your current marketing efforts and assets, by mobilizing our armies around your pre-existing activities and investments. For example, this summer we dramatically expanded the impact of Nivea's sponsorship of Rihannna's 2011 summer tour, with no incremental event costs. Seperately, in May 2011, we took a group of influencers to Germany to leverage existing Nivea activations, and our U.S. group generated over 97% of the global Nivea messaging tweeted out from Germany, despite comprimising less than 2% of the total invited influencers.By giving our influencers interesting branded content to share, we shape the conversation, never force it. The resulting posts, content and chatter is natural, organic and persuasiveinfluencers who enjoy event access and social privileges are inclined to share positive messages. And the math of networks of influencers means the impact is huge.
RESULTS

BlackBerry/RIM

Over a three-event series in the last four months of 2010, the BBM Lounge appeared in a Hollywood sound stage, a mansion in Beverly Hills over VMA weekend and at a Glee cast member's CD release party. Our influencers were able to party with David Beckham, Ne-Yo, Akon, Mark Salling and many others. Over that time, the BBM Lounge earned over 86 Million friend to friend endorsements via facebook and twitter, and over 223 Million blog and press impressions.For video footage of our launch event, visit us on YouTube.
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NIVEA

Without creating a single event, Xomad has generated tens of millions of monthly friend-to-friend endorsements by simply mobilizing armies of influencers around Nivea's pre-existing investments. These have included meet-and-greets/tickets to Rihanna's concerts (sponsored by Nivea), trips to Biersdorf's headquarters in Germany and a cruise celebrating their 100th birthday. Additionally, we've helped DOUBLE Nivea's Facebook page likes within a two-month period.And now, we're currently working on exciting programs to support Nivea's ownership of Time Square on New Years Eve in Time, and extensive programs for 2012!

NIVEA for Men

Within the first month, we took the Look Like You Give A Damn Project to multiple cities and multiple tastemaker weekends in the global spotlight including the Golden Globes, Sundance, the Super Bowl and the Grammys. Just within the first thirty days. Our influencers have played with baby tigers, had shave fights with James Franco, partied with the Black Eyed Peas and experienced hot shaves while surrounded by burlesque dancers in Las Vegas sky villas. In the process, many tens of millions have embraced the Look Like You Give A Damn Project and Nivea For Men's involvement in the re-civilization of men.For video footage from our Golden Globes event, visit us on YouTube.

CONTACT

We are located in sunny Los Angeles, California.

Email hannah.forbes_xomad.com

or use the form if you prefer, either way we'll get it.

DIGITAL INFLUENCERS

Lindsay
Ali
Allison
Hanna Beth
Cristina
Sean and Matt
Zack
Arika

Lindsay
Ali
Allison
Hanna Beth
Cristina
Sean and Matt
Zack
Arika